The Emerging Republican Majority
Phillips, Kevin, 1940-

The Emerging Republican Majority

Phillips, Kevin, 1940-


Personal Author
Phillips, Kevin, 1940-

Publication Information
Princeton : Princeton University Press, 2014. (Baltimore, Md. : Project MUSE, 2015)

Physical Description
1 online resource (pages cm.)

The James Madison library in American politics
Book collections on Project MUSE.

"One of the most important and controversial books in modern American politics, The Emerging Republican Majority (1969) explained how Richard Nixon won the White House in 1968--and why the Republicans would go on to dominate presidential politics for the next quarter century. Rightly or wrongly, the book has widely been seen as a blueprint for how Republicans, using the so-called Southern Strategy, could build a durable winning coalition in presidential elections. Certainly, Nixon's election marked the end of a "New Deal Democratic hegemony" and the beginning of a conservative realignment encompassing historically Democratic voters from the South and the Florida-to-California "Sun Belt," in the book's enduring coinage. In accounting for that shift, Kevin Phillips showed how two decades and more of social and political changes had created enormous opportunities for a resurgent conservative Republican Party. For this new edition, Phillips has written a preface describing his view of the book, its reception, and how its analysis was borne out in subsequent elections.A work whose legacy and influence are still fiercely debated, The Emerging Republican Majority is essential reading for anyone interested in American politics or history. "-- Provided by publisher.

Corporate Subject
Republican Party (U.S. : 1854- )

Subject Term
HISTORY / United States / 20th Century.
POLITICAL SCIENCE / Political Process / Political Parties.
POLITICAL SCIENCE / Political Process / Political Advocacy.
POLITICAL SCIENCE / Political Ideologies / Conservatism & Liberalism.

Geographic Term
United States -- Politics and government.

Electronic books.

Added Corporate Author
Project Muse.

Electronic Access
Full text available:

LibraryMaterial TypeItem BarcodeCall NumberShelf LocationStatus
University LibraryeBookER177974JK2357 .P55 2014Electronic ResourcesE-resources