Cover image for The rhetoric of food discourse, materiality, and power
Title:
The rhetoric of food discourse, materiality, and power
Author:
Frye, Joshua.
ISBN:
9780203113455
Publication Information:
New York : Routledge, 2012.
Physical Description:
xiv, 269 p. : ill.
Series:
Routledge studies in rhetoric and communication ; 9

Routledge studies in rhetoric and communication ; 9.
Contents:
1. The operations of nature / Albert Howard -- 2. Empty bellies/empty calories : representing hunger and obesity / Jean Retzinger -- 3. Politics on your plate : building and burning bridges across organic, vegetarian, and vegan discourse / Laura K. Hahn and Michael S. Bruner -- 4. 'Food talk' : bridging power in a globalizing world / John R. Thompson -- 5. Food, health, and well-being : positioning functional foods / Alison Henderson and Vanessa Johnson -- 6. Parsing poverty : farm subsidies and American farmland trust / Maxwell Schnurer -- 7. Pardon your turkey and eat him too : antagonism over meat eating in the discourse of the presidential pardoning of the Thanksgiving turkey / Carrie Packwood Freeman and Oana Leventi-Perez -- 8. Resignified urban landscapes : from abject to agricultural / Natasha Seegert -- 9. Lee Kyung Hae and the dynamics of social movement self-sacrifice / Joshua J. Frye -- 10. Let's move : the ideological constraints of liberalism on Michelle Obama's obesity rhetoric / Abigail Seiler -- 11. Spatial affects and rhetorical relations : at the Cherry Creek farmers' market / Justin Eckstein and Donovan Conley -- 12. Revolution on primetime TV : Jamie Oliver takes on the US school food system / Garrett M. Broad -- 13. The man and the cannibal : a moral perspective on eating the other / Alexander V. Kozin -- 14. On establishing a more authentic relationship with food : from Heidegger to Oprah on slowing down fast food / Kara Shultz -- 15. Narratives of hunger : voices at the margins of neoliberal development / Mohan J. Dutta.
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Summary

Summary

This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White House, social movement rhetoric, televisual programming, urban gardens, farmers markets, domestic and international agriculture institutions, and popular culture. Rhetoricians address the cultural, political, and ecological motives and consequences of humans' strategic symbolizing and attendant choice-making, visiting discourses and practices that have impact onnbsp;our species in their producing, distributing, regulating, marketing, packaging, consuming, and talking about food. The essays in this book are representative of dominant and marginal discourses as well as perennial issues surrounding the rhetoric of food and include macro-, meso-, and micro-level analyses and case studies, from international neoliberal trade policies to media and social movement discourse to small group and interactional dynamics. This volume provides an excellent range and critical illumination of rhetoric's role as both instrumental and constitutive force in food representations, and its symbolic and material effects.