Cover image for Selling free enterprise : the business assault on labor and liberalism, 1945-60
Title:
Selling free enterprise : the business assault on labor and liberalism, 1945-60
Author:
Fones-Wolf, Elizabeth A., 1954-
ISBN:
9780252021183

9780252064395
Publication Information:
Urbana : University of Illinois Press, c1994.
Physical Description:
xii, 307 p. : ill. ; 24 cm.
Series:
The history of communication
Series Title:
The history of communication
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Book BILKUTUP0210004 HB95 .F66 1994 Central Campus Library
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Summary

Summary

The post-World War II years in the United States were marked by the business community's efforts to discredit New Deal liberalism and undermine the power and legitimacy of organized labor. In Selling Free Enterprise, Elizabeth Fones-Wolf describes how conservative business leaders strove to reorient workers away from their loyalties to organized labor and government, teaching that prosperity could be achieved through reliance on individual initiative, increased productivity, and the protection of personal liberty. Based on research in a wide variety of business and labor sources, this detailed account shows how business permeated every aspect of American life, including factories, schools, churches, and community institutions.